Paper Fern Studio: A Digital-Only Shop That Actually Earns Enough
The seller
Paper Fern Studio is a two-person studio in Denver making customizable wedding invitation templates.
The challenge
Selling digital templates in a crowded market. Buyers are price-sensitive, expect near-instant delivery, and often want small edits after they download.
What changed
Every template is bundled with a short walkthrough PDF answering the top five customization questions. Support is handled through Suliit messaging with a stated 24-hour response time. Pricing anchors at three tiers: $18, $32, and a $85 semi-custom option.
The result
Monthly digital revenue climbed steadily to a stable $6,000–$7,500 range over 18 months, with about 12% of customers upgrading to the semi-custom tier. Refund rate is under 1%.
In their words
"Digital sounds easy until you're answering the same font-substitution question forty times. The walkthrough PDF was our real product."
These case studies are drawn from real sellers on Suliit. Names or details may be adjusted at seller request; numbers are approximate.